Eternally young, the Smurfs continue to embark on new adventures thanks to the Studio’s cartoonists who are broadening their work, the series of animated cartoons constantly screened in all corners of the globe, the successful films and the numerous companies that have adopted their image worldwide.
Among the top names already associated with the brand are: Le Lombard, Dupuis, Hachette, Scholastic, Simon & Schuster, De Agostini, Panini, Warner Music, Universal Music, Sony, PEZ, Chupa Chups, Mustella, Ferrero, Blue Ocean, Haribo, McDonald’s, Delacre, Gap, H&M, C&A, Benetton, Women’s Secret, Jakks, Schleich, Ubisoft, Capcom, Lidl, Agrokor, Daoust, and more...
The Smurfs have also strayed from their native comic strip to have a presence in all areas of publishing, on-screen, in songs, etc. They are also part of the everyday lives of young and old alike through derived products such as clothing, food items, figurines, video games and a multitude of other products manufactured by more than 700 partners.
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Novelty & Stationery
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