• Do you want to smurf with us?

Who are we?

IMPS/Lafig

World license holders for the Smurfs, Benny Breakiron and Johan & Peewit.

Peyo productionS

Company specializing in audiovisual (co)production of Peyo’s work.


Our vision

Spread the world of Peyo to the people of all cultures to develop the love for and notoriety of the characters through generations and time.

NEWS

SMURFY BIRTHDAY!

It was 65 years ago... On October 23, 1958, the Smurfs appeared for the first time in an adventure of Johan and Peewit - The Smurfs and the Magic Flute - published in the Belgian comics magazine Spirou. 
Click here to watch the video.

THE SMURFS SEASON 3

We are thrilled to announce, together with our dear co-producers Peyo Productions, Ellipse Animation, KiKA, Ketnet, RTBF, and with TF1, that a third season of the global hit series The Smurfs is in production. 
The Smurfs Season 3 is set to be broadcast globally by Nickelodeon as from next year.

MORE THAN 5.5 Million Followers on YouTube!

The Smurfs are a hit on YouTube, with more than 5.5M followers, +100M monthly views and +15M monthly watchtime (hours)!
The sky is the limit!
Discover the Smurfs YouTube channel

NEW MASTER TOY LINE IN 2024 WITH JAZWARES & GIOCHI PREZIOSI

IMPS has partnered with Jazwares (for the English-speaking territories) and Giochi Preziosi (for the non English-speaking territories) to develop an all-new toy line inspired by the TV series and compelling to the main values: friendship, adventure and magic!

Our activities

You too can be part of the great Smurf family and
benefit from 95% brand awareness worldwide.

Check out our various possible categories and partnerships.