• Do you want to smurf with us?

  • Do you want to smurf with us?

Who are we?


World license holders for the Smurfs, Benny Breakiron and Johan & Peewit.

Peyo production

Company specializing in audiovisual (co)production of Peyo’s work.

Our vision

Spread the world of Peyo to the people of all cultures to develop the love for and notoriety of the characters through generations and time.


The Smurf Experience takes off for Oberhausen

After a hugely successful run in Brussels with over 250,000 visitors, the Smurf Experience is relocating to Germany.

Our new 3D CGI series available in 2021

Peyo’s characters will be back in an incredible 3D TV series. Expect humour, adventure and fun!

Think Blue / Think Smurf

The Smurfs are ambassadors for the UN’s 17 sustainable development goals. This year we focus on goal 14 - Cleaning up our oceans and beaches.

A new Smurf theme park in China

An all-new 100% smurfed theme park will open in Shanghai in January 2020.

Our activities

You too can be part of the great Smurf family and
benefit from 95% brand awareness worldwide.

Check out our various possible categories and partnerships.